Levi’s Workwear x Billy Reid

A behind the scenes look at the process involved in replicating the archives of Levi’s workwear history. Levi’s and Billy Reid, Made in USA. Video via Cool Hunting.

“Craftsmanship is something I really believe wholeheartedly in for clothing. Its starts with the raw materials, whether it be in button selections, interlinings…all the little components that put the garment together. The needle you put on it. Tougher finish. How that needle digs into the fabric and creates the wear over time. I see it almost like a carpenter would make things…you want to build the damn thing to stand up” – Billy Reid

CH Exclusive: Levi’s Workwear x Billy Reid, Behind the Scenes from Cool Hunting on Vimeo.

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